Energized by people. Shaped by strategy. Focused on impact.
My Background
Shaped by years of ski racing and coaching, I bring high energy, strong drive, and a get-things-done mentality into everything I do. I have 2+ years in people management, 6+ years in digital marketing, 3+ years experience in tech sales and consultancy: always at the intersection of technology, creativity, and strategy.
From working at TikTok to launching my own venture and consulting clients, I’ve built a 360° perspective on marketing and sales. I don’t stay on the surface; I dive into structures, processes and execution. I’m passionate about emerging technologies, especially AI, and I actively apply them to drive clarity, efficiency and growth.
What truly motivates me is supporting people to perform at their best. I care deeply about what drives individuals and teams, especially under pressure, and I love creating an atmosphere of motivation, energy, and good vibes that helps people grow and thrive.
TikTok Deutschland GmbH
Ad Sales
Since 2022, I have been working as a Client Solutions Manager at TikTok, leading some of the company’s most strategic accounts across Tech, Commerce, and Retail in DACH and Europe.
I started by co-building TikTok’s Tech vertical across Germany, Austria, and Switzerland, initially owning the full client portfolio before moving into exclusive leadership of the largest key account as the main revenue driver. Today, I lead strategic business partnerships across Samsung, JBL, BSH, and additional European and global accounts, driving full-funnel growth strategies, commerce acceleration, and executive-level commercial partnerships.
My role combines revenue ownership, product innovation, and strategic advisory. I develop integrated marketing and monetization strategies across brand, performance, creator ecosystems, LIVE, and TikTok Shop, while working closely with C-level stakeholders, internal leadership teams, and cross-functional partners across Product, Creative, Measurement, and Sales.
Beyond client leadership, I have been recognized internally for building scalable commercial solutions, leading alpha and beta innovation projects, and translating early-stage product opportunities into repeatable go-to-market strategies across multiple markets.
I also drive leadership initiatives beyond my core role, including people development, organizational leadership, and diversity programs, with a strong focus on preparing senior individual contributors for future leadership responsibilities.
Highlights
Tech Vertical Build & Strategic Client Leadership
Co-built TikTok’s Tech vertical across DACH, initially leading all strategic Tech partnerships before taking exclusive ownership of the #1 key account as the main revenue driver. Built long-term executive partnerships and established repeatable commercial playbooks that shaped broader client and industry strategy.
Strategic Key Account Ownership
Own end-to-end business leadership for Samsung as one of TikTok’s largest strategic accounts across DACH, alongside European and global accounts including JBL and BSH. Driving €5M+ quarterly business targets with focus on Smart+ adoption, commerce acceleration, full-funnel strategy, and new product integration.
Product Go-To-Market Leadership
Owned the go-to-market strategy for TikTok’s first global LIVE branding product, launching in Germany and scaling across Europe. Built the commercial rollout framework, cross-functional enablement, and adoption strategy across multiple markets.
Top Revenue Performance
Consistently exceeded revenue targets with an average achievement of 140%, ranking #1 in DACH and Top 3 across Europe for premium product adoption and strategic account growth.
Creator Ecosystem & Commercial Innovation
Built C-level partnerships with leading creator partner agencies across Europe, establishing creator-led monetization as a core growth lever. Developed scalable strategies across micro, macro, and top-tier creators based on both qualitative and quantitative performance frameworks.
TikTok Shop Full-Funnel Leadership
Designed and executed a full-funnel TikTok Shop strategy with creator partners, driving 1,000+ product sales within one week for a premium consumer electronics brand while delivering positive ROI across a 10-day Black Week activation.
Strategic Market Impact
Published and scaled strategic case studies such as TV Goes Social, Scroll to Store, and offline sales impact frameworks, demonstrating measurable online-to-offline business impact, including an eightfold increase in on-site foot traffic and significant offline sales lift.
AI Strategy & Industry Enablement
Acted as TikTok’s AI Anchor Point, launching the first holistic AI webinar series with 150+ industry participants and shaping how global brands apply AI across creativity, targeting, campaign automation, and commercial innovation.
Alpha & Beta Innovation Leadership
Recognized as the go-to expert for alpha and beta innovation, translating early-stage platform opportunities into scalable marketing solutions and positioning TikTok at the forefront of product development and client adoption.
Leadership & Organizational Development
Lead an IC-to-People Lead development initiative together with leadership, owning onboarding, Drive conversations, development planning, and leadership capability building for senior IC talent. Coached and developed multiple ICs across performance growth, pitch ownership, and strategic development.
Culture, Inclusion & Executive Leadership
Lead Women ERG Germany, driving senior leadership initiatives, executive networking formats, and quarterly programs that strengthened female leadership visibility, allyship, and representation across the organization. Including flagship formats such as Women Talk Summit with 50+ Head-of-level female leaders.
Executive Influence & Industry Presence
Act as a strategic advisor to C-level decision-makers and regularly deliver keynote speeches for senior leadership audiences and industry events, shaping TikTok’s positioning across creator economy, commerce, and cultural relevance.
Letters of recommendation linked below.
PwC
Technology Consultant
At PwC, I worked at the intersection of technology, strategy, and executive consulting, with a focus on CRM transformation, go-to-market strategy, and large-scale digital change programs for international enterprise clients.
My role centered around translating complex business challenges into strategic solutions, supporting senior leadership teams on high-stakes decision-making, and shaping executive-ready recommendations across global Salesforce and transformation initiatives.
Working closely with project leads and C-level stakeholders, I developed go-to-market strategies, built decision-ready management presentations, and contributed to major pitches and strategic transformation programs across multiple industries.
This experience strengthened my ability to connect technology with business outcomes, navigate complex organizational structures, and understand how enterprise-wide transformation is driven at leadership level.
It also shaped my perspective on executive decision-making, stakeholder management, and the importance of combining strategic thinking with commercial execution.
Letter of recommendation linked below.
Care Consulting 365
Founder
As Founder of CareConsulting365, I built and led a healthcare-focused consulting business from concept to execution, owning the full strategic, operational, and commercial setup end-to-end.
I was responsible for business development, market positioning, client acquisition, and the day-to-day management of the company, translating an initial idea into a functioning consulting business with a clear industry focus and sustainable operating model.
Over two years, I recruited, built, and led a small all-female team, taking full ownership of hiring, leadership, and continuous development. I directly coached and managed two team members throughout the entire period, shaping both their professional growth and the overall team structure.
This experience significantly strengthened my entrepreneurial mindset, leadership capabilities, and resilience, while deepening my understanding of consulting frameworks, business building, and strategic execution within the healthcare sector.